How does 8Move give CPG brands visibility into secondary sell-out data?

Secondary order and delivery data flows back to the brand's coverage report. Brands see what was sold to retailers, not just what they invoiced to the distributor.

Can CPG brands define and enforce promotions at the distributor level?

Brand promotions are configured centrally and applied automatically at order capture in the distributor's SupplyNow instance, without distributor discretion.

How does 8Move measure distributor performance by territory?

The CEO dashboard shows sell-out by territory, rep activity, order frequency, and promotion compliance rate, comparable across the full distributor network.

Can brands access 8Move data without taking over the distributor's operations?

Brands receive a read-only view of their own pipeline and performance data. Distributor operations and other client data remain private.

How does 8Move support catalog discipline in multi-brand distributor environments?

SKU visibility and pricing rules are enforced at the rep level. Competing brand SKUs are not visible in the brand-specific catalog view.

CPG Brand Distribution

How We Help

SupplyNow's coverage report surfaces secondary sales data: what the distributor sold to the retailer, not just what the brand invoiced to the distributor. Promotions are defined at the brand level and applied automatically at order capture, no reliance on distributor discretion. Territory performance is visible in the CEO dashboard: per-region demand, sell-out velocity, and rep activity.

Industry Challenges

Common obstacles and pain points that organizations in this industry encounter in their daily operations and growth.

CPG brands distributing through third-party distributors lose visibility at the point of sale: sell-in is tracked, sell-out is estimated

Promotional investment is large but poorly measured, brands cannot confirm promotions reached the shelf at the right price and time

Distributor performance varies significantly by territory, but without data, the root cause of underperformance is invisible

In multi-brand distributor environments, own-brand SKUs compete for shelf and rep attention against competing brands

Frequently Asked Questions

Answers to the most common questions about how 8Move serves the cpg brand distribution industry.