How does 8Move give brand owners visibility into secondary sales?

Secondary order and delivery data flows back to the brand's coverage report. Brand owners see what was sold to retailers, not just what they invoiced to the distributor.

Can brand-defined promotions be enforced at the distributor level?

Brand promotions are configured centrally and applied automatically at order capture in the distributor's SupplyNow instance.

How does 8Move manage credit exposure across multiple distributors?

Back Office tracks distributor credit balances in real time. Credit alerts trigger before limits are breached, not after.

Can distributors use 8Move alongside their existing systems?

8Move integrates with distributor ERP and WMS through standard APIs. Distributors do not need to replace existing systems.

What reporting does a brand owner get from the secondary distribution layer?

Sell-out by SKU, region, and customer segment; promotion compliance rates; distributor performance by territory; and credit exposure across the distributor network.

Secondary Distribution

How We Help

SupplyNow connects the brand's order management to the distributor's last-mile flow. Secondary sales data flows back to the brand owner through the coverage report. The pricing engine applies brand-defined promotions at the distributor level, eliminating the negotiation gap. Credit balances are visible in real time, not at statement date.

Industry Challenges

Common obstacles and pain points that organizations in this industry encounter in their daily operations and growth.

Secondary distribution data, what the distributor sells to the retailer — is the blind spot of most FMCG brands

Distributor sales reps carry multiple brand portfolios and naturally favor whichever brand pushes harder, brand owners cannot verify compliance

Brand owners cannot confirm that promotions reached the retail shelf: they see sell-in, not sell-out

Distributor credit risk is invisible until it becomes a payment default, no real-time balance visibility

Frequently Asked Questions

Answers to the most common questions about how 8Move serves the secondary distribution industry.